So What, Then?
I’ve always championed the making of video documentaries that reflect ones personal life and environment. I’ve been constructing movies like this for nearly 10 years, using the internet as my forum. And certainly now, with all of this technology, anyone with the right mindset has the means to do the same. But, it’s almost become to easy. I may hang my hat soon.
Technology is making it nearly impossible to take a bad photograph. Anyone can do it, with ease. Anybody can make a personal movie with as little as a telephone, edit it and share it with any number of applications. Visual techniques that used to require skill and discipline are now just a click away. Whether they’re aware of it or not, consumers are becoming more intuitive about shot composition, lighting and editing, while the tools clean up their mistakes.
So Where’s The Challenge?
If style is something you can download and technique is irrelevant, there’s only one thing left to put one ahead of the curve: Content. True art has always been about storytelling. Real, genuine, storytelling. And with all of these modern bells and whistles aside, only a few people here and there stand as great storytellers.
In a sea of a million videos uploaded to a million blogs who’s ever going to find your work? Its the duty of the public to be a discerning audience and exalt these greater storytellers and share their work. We can’t subside on re-blogged kitsch and camp, alone. Attention spans are barely at a negligible level, and until people stop being overworked in their daily lives, they’re going to continue looking for instant gratification. That’s understandable.
So Who Is This Content For?
We’re still making documentaries in order to understand how others live. As much as we’d like to make meaningful videos seen by thousands of strangers all over the world, most ‘successful’ online videos have an extremely wide, kitschy and generic appeal. So, realistically, our audience will be our small circles of friends and neighbors.
This means that personal videos about yourself and your community are key. Nothing could be more interesting or more valuable than what’s happening directly in front of you. If something important happens in your environment, turn a camera on, and document how your life is changing because of it. Get Involved.